And how can we be so confident that we are in a crisis situation from the communicational point of view? From the moment that an internal situation of the company transcends to the media and becomes a negative news. What are the first effects of a media crisis? A loss of confidence in the company's environment and its interior, which mainly affect their leadership breaks out. The company becomes a media object, and media pressure is coupled with the consequences of the crisis. Growing uncertainty among the company's clients, which often translates to cancellations of orders, loss of contracts and the alteration of its activity commercial.
Managers and officials, as well as employees suddenly are prey to panic, especially if the situation and the news impact occurs with unsuspected dimensions and, at first sight, very difficult resolution. Officially they begin to manage audit institutions of government interventions. In general, the company appears facing society, resulting in public opinion a prosecuting attitude. What to do to respond to the media attacks until they destroy the corporate image that has cost much time and money building? Crisis management specialists must design a communications strategy for contingency, which must have a heading, a clear and well-defined direction. Effective communication makes everything. However, obvious as it may seem, is not easy to establish a communication that allows you to public or private institutions (or individuals) to achieve their political objectives or business.
To make a program effective in situations of crisis, we must develop communication strategies that, while respecting its essence, to give direction to his dialogue with each of their different audiences. Direction, in this sense, means way or path that one intends to follow in what attempts to or seeks. Thus, communication with course gives you certainty and strengthens the relationship that an institution - public or private - sets with their audiences. This ensures that, harnessing the strengths of the Organization and mitigate their weaknesses, the communication responds to the course of business or work, a horizon-based priorities clear, avoiding, thus, jumping from one place to another. We should establish as a standard work with method and discipline. We must start from the beginning, defining actions based on specific knowledge of the Organization and of the situation, providing recommendations with the firmness that throws the research. To define a strategy, we must listen to and study who are going to go. Without a clear strategy, actions and tactics of communication lose effectiveness and sense. The strategy defines which, how, to whom and when. We need to understand the process of communication as a sequence of circles: essence of the Organization, business concept, plan work, internal communication, external communication. When these circles are aligned, the positioning is achieved through communication with course must be relevant, credible and unique.
Managers and officials, as well as employees suddenly are prey to panic, especially if the situation and the news impact occurs with unsuspected dimensions and, at first sight, very difficult resolution. Officially they begin to manage audit institutions of government interventions. In general, the company appears facing society, resulting in public opinion a prosecuting attitude. What to do to respond to the media attacks until they destroy the corporate image that has cost much time and money building? Crisis management specialists must design a communications strategy for contingency, which must have a heading, a clear and well-defined direction. Effective communication makes everything. However, obvious as it may seem, is not easy to establish a communication that allows you to public or private institutions (or individuals) to achieve their political objectives or business.
To make a program effective in situations of crisis, we must develop communication strategies that, while respecting its essence, to give direction to his dialogue with each of their different audiences. Direction, in this sense, means way or path that one intends to follow in what attempts to or seeks. Thus, communication with course gives you certainty and strengthens the relationship that an institution - public or private - sets with their audiences. This ensures that, harnessing the strengths of the Organization and mitigate their weaknesses, the communication responds to the course of business or work, a horizon-based priorities clear, avoiding, thus, jumping from one place to another. We should establish as a standard work with method and discipline. We must start from the beginning, defining actions based on specific knowledge of the Organization and of the situation, providing recommendations with the firmness that throws the research. To define a strategy, we must listen to and study who are going to go. Without a clear strategy, actions and tactics of communication lose effectiveness and sense. The strategy defines which, how, to whom and when. We need to understand the process of communication as a sequence of circles: essence of the Organization, business concept, plan work, internal communication, external communication. When these circles are aligned, the positioning is achieved through communication with course must be relevant, credible and unique.
